March 20, 2025
Remember when skincare was more of a “nice-to-have” than a “must-have”? The pandemic flipped that script faster than we could say “maskne.” Stuck at home, many of us swapped our makeup bags for serums, creams, and face masks — not just to look good on Zoom calls, but to feel good in our own skin. But now that life’s back on track (hello, Manila traffic!), how have our skincare spending habits really changed?
From Luxury to Everyday Essentials
Before the pandemic, splurging on high-end beauty products felt like a reward — a luxury for special occasions. Now, it’s less about the fancy packaging and more about products that deliver real, lasting results. Filipinas are leaning toward sustainable, effective skincare solutions that fit into their daily routines, proving that skincare isn’t just self-care — it’s a smart investment.
Self-Care, But Make It Skincare
If there’s one thing COVID-19 taught us, it’s that taking care of ourselves isn’t optional. This mindset shift made quality skincare a top priority. With more time at home, women started to focus on nourishing their skin, creating a ritual that felt relaxing and rewarding — because let’s be honest, sometimes a hydrating mask is the closest thing we got to a spa day.
Skincare Over Makeup? Yes, Please!
With fewer social events and masks covering half our faces, makeup took a backseat. Instead, investing in skincare felt more practical. Why cover up when you can glow from within? This trend stuck around post-pandemic — women realized that clear, healthy skin is the best base for any look (or no makeup at all).
Minimalist Routines Are In
Gone are the days of 10-step routines. The new mantra? Fewer products, better results. Skincare lovers are streamlining their regimens to focus on multipurpose, powerhouse products that simplify their lives without sacrificing effectiveness. Think: less clutter, more glow.
Long-Term Gains: Anti-Aging and Barrier Repair
The pandemic also shifted our focus from quick fixes to long-term skin health. Many women started prioritizing products that protect and restore — like anti-aging treatments, hydrating serums, and barrier repair formulas — because healthy skin is an investment that pays off in the long run.
So, What’s Worth Investing In Now?
If you’re looking for a product that checks all the boxes — effective, multitasking, and worth every peso — the Dewha 24K Gold Caviar Niacinamide 2-Step Ampoule Mask Kit deserves a spot on your shelf. It hydrates, nourishes, and boosts radiance in one go — a true minimalist skincare MVP that’s perfect for busy days and self-care nights alike.
The way we spend on skincare has evolved — it’s no longer about luxury for luxury’s sake. It’s about smart, sustainable choices that deliver results. And if you’re making that shift, you’re not alone. Here’s to glowing smarter, not harder!
